Implement MEDDIC in your sales team.
In your deals. In your CRM. In your routines.
Built from 10+ years scaling Partoo from 300k€ to 40M€ ARR.
Built by Vincent Coirier
Chief Sales Officer - Partoo
Scaled from €300K to €40M ARR
Managing 100+ sales across Europe,
LATAM and Middle East
3,000+ sales trained
+50 teams trained
Founder - TrainMyTeam
MEDDIC-GPT builder
Author of Natural Selling
Who we train
Who is MEDDIC for?
MEDDIC is built for teams selling complex, multi-stakeholder deals.
Enterprise Sales teams
- High ACV deals (10K€ to 1M€+)
- Multiple stakeholders involved
- Long and non-linear sales cycles
- Need to multi-thread across decision makers
Performance-driven Sales teams
- Improve forecast accuracy (target: 90%+)
- Increase revenue per headcount
- Gain control over deal execution
- Reduce “no decision” outcomes
Multi-country Revenue teams
- Sales teams across regions and markets
- Need shared vocabulary and deal standards
- Align how opportunities are qualified
- Create consistency across Sales, KAM, and CS
Teams scaling upmarket
- Moving from SMB to Enterprise
- Need more control over deals
- Increase ACV and deal quality
- Structure complex buying processes
MEDDIC is a sales methodology.
Too often used as a qualification framework.
Most teams use MEDDIC to understand their deals.
Top teams use MEDDIC to move them forward.
MEDDIC
QUALIFY
SELL
Identify the Pain
Qualify
Is the pain strategic enough?
Sell
How do I increase the pain?
Champion
Qualify
Do I have the right champion?
Sell
How do I strengthen or change the champion?
Decision Criteria
Qualify
Do I know the decision criteria?
Sell
How do I influence them before the RFP?
Metrics
Qualify
Are the metrics measurable enough?
Sell
How do I connect them to executive priorities?
Economic Buyer
Qualify
Did I identify the right EB?
Sell
What message should I frame for the EB?
Decision Process
Qualify
Do I understand the process?
Sell
How do I control momentum through it?
MEDDIC is selling.
Implementation
MEDDIC Implementation
Built for teams selling complex deals.
Designed to be used daily.
Top Management Alignment
- →Define MEDDIC objectives across Sales, CS, KAM, BDR
- →Align vocabulary, forecast, and sales philosophy
- →Define what success looks like
CRM & process integration
- →Integrate MEDDIC into pipeline and forecast
- →Adapt MEDDIC to your sales cycle
- →Make MEDDIC part of your process.
MEDDIC Training
- →Training on real deals. 30+ live examples.
- →Workshops on your opportunities.
- →MEDDIC used as a selling methodology
Deal Review & execution
- →Build a Deal Review Culture
- →Turn MEDDIC into a routine.
- →Build long-term usage and forecast accuracy
- Step 01
Top Management Alignment
- →Define MEDDIC objectives across Sales, CS, KAM, BDR
- →Align vocabulary, forecast, and sales philosophy
- →Define what success looks like
- Step 02
CRM & process integration
- →Integrate MEDDIC into pipeline and forecast
- →Adapt MEDDIC to your sales cycle
- →Make MEDDIC part of your process.
- Step 03
MEDDIC Training
- →Training on real deals. 30+ live examples.
- →Workshops on your opportunities.
- →MEDDIC used as a selling methodology
- Step 04
Deal Review & execution
- →Build a Deal Review Culture
- →Turn MEDDIC into a routine.
- →Build long-term usage and forecast accuracy
Services
Our Services
MEDDIC-GPT
AI partner to qualify, challenge, and structure your deals.
Learn more →Natural Selling
Customer-facing sales methodology built for complex deals.
Learn more →Consulting
Sales strategy, deal execution, Revenue Operations, and Enterprise Sales consulting.
Learn more →
Proof
Sales Leaders we trained
Teams we trained
- Julien NiquetCEO - Epsor
- Raphaël BoukrisCo-founder & CRO - Didomi
- Baptiste CollotCo-founder & CEO - Trustpair
- Stanislas de TaffinVP Sales - Doctrine
- Arnaud FleischerVP Sales Europe - Taurus
- Thomas PlessisHead of Sales - ScorePlay
- Marc NaggarManaging Director - Fasterize
- Alexa LacroixCRO - Neobrain
- Abdelkrim ToutaHead of B2B - Free Senegal
- Thibaut CaoudalCofounder & CRO - Tomorro
- Cyril GuilletFounder & CEO - Tenacy
- Vincent HuguetFounder & CEO - Malt
- Stephane DeloffreTeam Manager - Fortinet
- Hélène FirettoDirectrice Commerciale - Ekino
- Nicolas DouchementCo-founder & CBO - Vivatech
- Fabian StanciuVP Sales - Ringover
- Julien NiquetCEO - Epsor
- Raphaël BoukrisCo-founder & CRO - Didomi
- Baptiste CollotCo-founder & CEO - Trustpair
- Stanislas de TaffinVP Sales - Doctrine
- Arnaud FleischerVP Sales Europe - Taurus
- Thomas PlessisHead of Sales - ScorePlay
- Marc NaggarManaging Director - Fasterize
- Alexa LacroixCRO - Neobrain
- Abdelkrim ToutaHead of B2B - Free Senegal
- Thibaut CaoudalCofounder & CRO - Tomorro
- Cyril GuilletFounder & CEO - Tenacy
- Vincent HuguetFounder & CEO - Malt
- Stephane DeloffreTeam Manager - Fortinet
- Hélène FirettoDirectrice Commerciale - Ekino
- Nicolas DouchementCo-founder & CBO - Vivatech
- Fabian StanciuVP Sales - Ringover
What Sales Leaders say
“Vincent nous a vraiment fait passer de la théorie MEDDIC à quelque chose de concret. Il a challengé à la fois l'équipe et nos outils, et ça nous a fait franchir un vrai cap de maturité commerciale.”
“Depuis l'intervention de Vincent, MEDDIC est devenu un automatisme pour nos équipes mid-market et enterprise. Et surtout, ça a permis d'aligner tout le floor autour d'une méthode commune, concrète et efficace.”
“Vincent maîtrise parfaitement MEDDIC et surtout, il sait l'adapter à des enjeux très concrets. Il s'est intégré rapidement aux équipes et a vraiment maximisé l'impact de la formation.”
Trainers
Active Sales Leaders.
Not full-time trainers.
Founder - TrainMyTeam
MEDDIC-GPT builder
Designed and led the program
3,000+ sales trained
Olivier VallinChief Sales Officer - Malt
€50M → €800M ARR
200 sales, 8 countries
Vianney BonduChief Revenue Officer - Tenacy
3× 0 → €10M ARR
Cybersecurity / Fintech
Nicolas FarinHead of Enterprise Sales Southern Europe - Adobe
Ex Meta, Ex Microsoft
Multi-million deals
Work with people who do the job daily.
FAQ
Questions we hear most from Sales Leaders implementing MEDDIC.